Jeremy Lott

Jeremy Lott and SanMar Corp. helping to set the PromoStandards

SanMar, under owner Jeremy Lott, volunteers time and resources to help establish PromoStandards alongside fellow industry partners.


SanMar Corp. is proud to be part of a group of ten founding companies in the promotional products industry who volunteered their time and resources to set up PromoStandards, an easier way for companies to share information about their products. SanMar owner Jeremy Lott, from the Seattle metropolitan area city of Mercer Island, explains more. 


“PromoStandards is a special code that makes the data exchange between multiple suppliers easier, more efficient and more accurate,” explains Jeremy Lott, Seattle area promotional products business SanMar Corp.’s owner. “Think of it as a way for companies to speak a common language,” he adds. 


According to Lott, the collaboration generates an open standard that empowers industry members to improve their customers’ buying experiences. PromoStandards does so, he says, by allowing them to check inventory, search for product data and check product pricing. 


“Industry members’ customers are also able to follow up on order statuses, get shipment notifications and send purchase orders or invoices across many different suppliers’ platforms,” adds Jeremy Lott, Mercer Island resident and owner and president of PromoStandards co-founding and proudly family-owned promotional products firm SanMar Corp.


This new way of making sure everyone is saying the same thing, in the same way, reduces transactional friction and cuts down on order communication issues, according to Lott. Overall, PromoStandards promises, he says, to make for a smoother order completion process for users’ digital or online strategies.


Speaking from his office just outside of Seattle, Jeremy Lott continues, “PromoStandards offers a consistent means by which suppliers, distributors and various service providers within the promotional products industry can quickly and easily share data.”


“The initiative’s standards allow companies to build or code their half of a computerized integration system once and reuse it with multiple partners,” adds Mike Knapick, chief information officer at SanMar Corp., based at the promotional product supplier’s headquarters in Issaquah, Washington, 15 miles east-southeast of Seattle. “This,” he goes on to further explain, “reduces the time and financial investment needed to integrate systems.”


PromoStandards consists of industry merchants and distributors such as Staples Promotional Products, HALO Branded Solutions, Facilisgroup and Bic Graphic. A nonprofit organization, PromoStandards allows developers to use the coding free of charge.


To learn more about PromoStandards, visit To find out more about SanMar Corp., meanwhile, head to

Jeremy Lott

Jeremy Lott Speaks at Biggest Promotional Products Event in the Industry

President of SanMar Corp. Jeremy Lott joins panel discussion at the biggest, best-attended, and longest-running promotional products event in the business.

President of SanMar Corp., Jeremy Lott this month traveled from his home in Mercer Island, Washington, to Las Vegas, Nevada, to speak on the 2020 Promotional Products Association International Expo’s Corporate Social Responsibility Panel. Here, Lott reveals more about both the panel and the expo as he shares details of the promotional product industry’s biggest, best-attended, and longest-running event.

“The Promotional Products Association International Expo is one event you’ve got to see for yourself,” says Lott. The popular expo promises a combination of the sights, the sounds, the people, and the products required to create an experience like no other, according to Promotional Products Association International.

This year’s Promotional Products Association International Expo was held from Sunday, January 12, to Thursday, January 16, 2020, at the Mandalay Bay Convention Center in Las Vegas, Nevada. Located in the Las Vegas metropolitan area town of Paradise, the Mandalay Bay Convention Center is one of the largest privately owned and operated convention centers in the world, according to its owners.

President of SanMar Corp. Jeremy Lott spoke on the 2020 Promotional Products Association International Expo’s Corporate Social Responsibility Panel on Monday, January 13. For SanMar, Lott said that corporate social responsibility has become a business model, rather than a way of doing business. He explained that having corporate social responsibility-related practices and policies that exist separately from the business model is waning, and that a company’s business model and corporate social responsibility must now be integrated to be successful.


Jeremy Lott

“By definition, corporate social responsibility is a self-regulating business model that helps a company be socially accountable,” adds Lott, “but for us, it’s also our organizational vision and rallying cry.”

President of the family-owned business, SanMar Corp., Jeremy Lott works in partnership with his father, Marty, and brother, Jordan. Lott was joined on the 2020 Promotional Products Association International Expo’s Corporate Social Responsibility Panel by Paul Bellantone, president and CEO of the association, Danny Rosin, Promotional Products Association International executive board member and co-owner of Brand Fuel, Inc., and Denise Taschereau, CEO and co-founder of Fairware Promotional Products, Ltd.

Seats for the panel were offered on a first-come, first-served basis, and Lott, Bellantone, Rosin, and Taschereau presented to a maximum capacity audience of delighted Promotional Products Association International Expo attendees. “It was truly a pleasure,” adds Lott, wrapping up.

President of the family-owned firm, SanMar Corp., Jeremy Lott learned the business from the inside out, from pulling orders to purchasing. After college and a period studying in Hong Kong, Lott launched his career as an analyst for a leading investment bank’s technology team before moving to Chicago in 2001 to earn his MBA. Lott then joined SanMar full-time, where he continues to steer the company toward long-term growth and health. A father of six, outside of his work at SanMar, Jeremy Lott enjoys spending time with his family, boating, skiing, hiking, and generally staying active.